HotWires®:


HotWires create the most powerful spark possible. The built-in capacitor allows energy from the ignition coil to accumulate in the capacitor until the voltage  reaches the ionization point. At that split second point the entire power of the stored spark is discharged at once, creating a spark 300 times more powerful.

If you're not using HotWires, you're not going as fast as you could be.